Retailers offer record levels of fashion discounts for August
Clothing
UK retailers have increased the volume of clothing discounts by 18% in August, as Britain plunges into recession for the first time in 11 years.
The number of fashion discounts are currently up 18%, compared to August 2019 figures.
Fashion sales dropped by almost a third in April and anxious retailers are now slashing fashion prices in a bid to increase sales. Clothing prices have fallen by 6% this summer, the lowest they’ve been in August for 5 years.
Stuart McClure, co-founder of LovetheSales.com, said on the extreme levels of discounting, “Retailers are fully aware of the job they have on their hands. Nearly 3 months of lockdown has left UK retailers with billions of pounds worth of summer fashion to sell. As we enter the Autumn Winter part of the fashion calendar, time is running out for retailers to shift built up stock.”
In an analysis of over 1,000 UK retailers, LovetheSales.com delves into the brands leading the way in the dramatic discounting.
Top discounters in August
Karen Millen: 100% of online clothing on discount
Burton: 88% of online clothing on discount
Miss Selfridge: 78% of online clothing on discount
Joules: 76% of online clothing on discount
French Connection: 75% of online clothing on discount
Dorothy Perkins: 70% of online clothing on discount
Stuart McClure commented on the discounting brands, “high street retailers were hit the hardest during lockdown, LovetheSales.com’s lockdown report revealed a drop in demand of 149% in April for high street fashion. Many shoppers switched to premium and luxury clothing whilst locked indoors. High street brands are now playing catch up, offering unprecedented levels of discounts.”
1,000’s of discounts are being added online by retailers everyday, but which categories of clothing are seeing the biggest rise in discounts? LovetheSales.com breaks down the fashion categories with the highest volume of discounts, across the web.
Top discounted clothing categories in August
Mens
T Shirts: 72% of all T Shirts are currently being discounted by online retailers
Chinos: 68% of all Chinos are currently being discounted by online retailers
Swim short: 64% of all swim shorts are currently being discounted by online retailers
Womens
Dresses: 71% of all dresses are currently being discounted by online retailers
Jumpsuits & Playsuits: 71% of all Jumpsuits & Playsuits are currently being discounted by online retailers
Skirts: 69% of all Skirts are currently being discounted by online retailers
Sandals: 69% of all Sandals are are currently being discounted by online retailers
Stuart McClure commented on the data, “Retailers are offering shoppers huge discounts on summer clothing. Typically in August, retailers will discount around 35-40% of summer stock. However, we are seeing clothing categories like T-Shirts and Dresses, where over two thirds of items are put sale. It’s great news for shoppers who are looking to bag a late summer bargain.”
Tech
Volume of online discounting in August
10% increase year-on-year
Home & Garden
Volume of online discounting in August
15% increase year-on-year
LovetheSales.com is a global marketplace for shopping discounts, the platform partners with more than 1,000 UK retailers.